Saturday, November 14, 2015

Switching My Niche

Spa-Maker© series coming soon.  Aromatic Traditions™ 2016

Do what you love and everything else will follow.

Aromatic Traditions™  is 4 years old.  Our anniversary was 11/11/15.  Usually I throw a nice party at my studio and people stop by to visit, shop my retail shelves and snack on delicious local goodies.  This year I was busy packing up the final pieces for a natural baby line and prepping bulk orders for several spas.

You see, my focus has changed.

Changed because my customers asked.

I had no idea when I started that I would be doing Custom Manufacturing and Private Label.  I put a few pages up on my website and the rest is word of mouth.


The best referral is from other customers.  The learning curve has been a little steep.  However, I like a good challenge and found that I love formulating and creating in my lab.

It is quiet, focused and creative.

I am also co-evolving with several of the spas who were my first customers.  As they grow, so do I.

It felt natural today as I cleaned up my creative space and started to de-stash bottles and jars.  I really do not have much overstock so my inventory is changing as well.

I have created several gift sets for the holidays and I am feeling a little bittersweet saying goodbye to some of my favorite products.
I will soon offer a first-come-first-serve discount to my online retail customers.

These formulas will now be available for my new niche - spas and massage therapists who make their own products and have reached a point where they want someone else to produce for them.

It is a niche I am familiar with as I was a massage therapist for 25 years and know the industry.  I also love working with spas.  I love people who pamper and encourage others in the tradition of self-care.

I'm excited for this new chapter in Aromatic Traditions™ life.

Enjoy the holiday discounts online and call me if I can help your spa or massage practice.