Is "Green" Really the New Black?

Transparent since 1998.   Aromatic Traditions™ 2015

I remember vividly a conversation I had with the owner of a very large essential oil company back in the 90's.  He told me that my company would never make it because I used precious essential oils and plant extracts in my formulations.  15 years later I'm still doing it.  I didn't listen to him.

Now creating with the benefit of plant-derived materials vs. synthetics is mainstream. 

(Heck, synthetics have only been around for a short period of time on the space/time continuum).

I like to stick pretty close to the Earth.  How about you? 

First I pay attention to my soil which is amended with compost.

Soil is the heart of my line.

My son is experimenting with composting now for my floating garden.

Yes! We have a floating compost pile.

(He has also won a scholarship to the Conserve School in Wisconsin.  I can't help but think all of my direction - pleasant word for broken record demands- toward composting and recycling made an affect.  Proud Momma moment.  Thanks for listening.)

So back to is "Green" Really the New Black?  I can't say that I take offense to green-washing as it brings to light (in contrast) conservation and spotlights ideas that so many of us stood for many years ago.  I am talking the 60's and 70's.  Some of us risked a LOT not to sell out and to take a stand for Mother Nature.

What I do find difficult is that so many people have jumped on the bandwagon - yeah and now green, organic, local-ingredients, etc is becoming banal.

adjective

1.

devoid of freshness or originality; hackneyed; trite:

a banal and sophomoric treatment of courage on the frontier.

Yes, that's the word I heard at a recent conference.  How do we differentiate, stand out, if we use the same words to describe what we do.

I can't help but think - I've been waiting for this! and now it is passe?

For some of us who really do make an effort to plant, harvest, dry, infuse and amend.  Who follow the laws of nature and abide with respect - what?

Maybe I'm not understanding the question.

Perhaps this blog isn't clear.

I want to hear your thoughts?

I'm interested in a dialogue.

Thanks,

Sue