New Niche and Business Sustainability

Working through the vision.  Aromatic Traditions™  2015

After I read Paul Hawken's book The Ecology of Commerce back in the early 90's, I started to think about his term "restorative economy".  At the time I was applying some of his thoughts to my own businesses - a healing studio, a store which featured items made from recycled materials and my own body care business.

At the time I had a small farm and was very focused on creating the best soil so that I could take advantage of the short growing seasons in northern Pennsylvania.  I was also a massage therapist with a message.

Restoration.

Restoration of self , community and eventually planet.

As I see myself now going forward I am working more and more towards the goal of restoring myself, then community, then planet.  How? Slowing down and taking an assessment of my energy drains in my personal life.  I've decided that I can no longer foster relationships that are not reciprocal.  I had to take a close look at lip service versus acts of friendship and kindness.

For my community, I keep my company production "close to the bone" as I like to say.  I know where my raw materials come from by working with companies (some of whom I have had a relationship with for over 15 years) who are committed to transparency and ethical sourcing.

Waste and packaging is another consideration.  I was thrilled to be one of the first employees working for a co-op who took the sustainability model seriously -  from raw materials in the door to waste out the door and nothing, yes NOTHING went into a landfill.  Now, there is a role model.  I recycle and take good care when sourcing my packaging materials.  I re-use, recycle and refill.

This is just the beginning as we all need to know  how to trim off the fat in our production and use.

How "big" do I want to get?  I recently read an interview with another maker which echoed a friend of mine's business policy. Both expressed the idea of keeping it small and manageable.  This way they as artists can keep their hands in the creative mix and not lose integrity of what they are making to mass production.

And for that matter - mass consumption.  Another issue of our society.  We don't need all this stuff.

Over the next few months I am excited to explore some other small, niche manufacturers to see how they are using efficiency models and how I might want to set up my business statement to reflect sustainability.

As always, I am open to your comments.

Blessings.

The Chicken is in the Oven and Everything is Alright

Comfort food, rituals and making it all cozy.

Tonight I came home with a farm fresh chicken.  I grew up with access to farm-raised meat, milk and eggs so I look for the same locally.  My cousins had a farm and the chicken coop was my favorite place to play. (I bet a few of you can say the same)

For me the smell of a chicken roasting in the oven gives me comfort, warmth and a sense of home.  I know it does for my family.  I come from a long line of chicken-raising, chicken-cooking women.  I clearly remember my Great Grandmother preparing chicken and waffles.

My mother always roasted a perfect bird.  I found a recipe that I truly love by Ina Garten.  Here it is if you want to cook a chicken that will woo your loved ones...

http://www.foodnetwork.com/recipes/ina-garten/engagement-roast-chicken-recipe.html

Yep,  I remember telling my boys that they were having engagement chicken when they were young.  I kind of believe that they will compare all roast chicken against this recipe.

But...

this isn't the whole story.

I want to talk about what it takes to make a home.  

To step up to the plate, to go the extra step and put your day aside and make the home warm and cozy for your family.  I believe that there are many people out there that do this for their family.  I don't care if you only have a bowl of rice or a can of beans (believe me, I've been there).  There are just people who know how to make it special.

I love the old trick I heard from a wisened girlfriend.  She told me "I always slice up some onions and put them in a pan when I hear my family come in the driveway".

I don't know what it is about making a house a home.  Must be in our DNA to have something roasting by the fire.  We get a sense of security and that everything is alright.

Tonight I am doing it more for myself.  I miss my family.  I miss my Mom and her home cooking
AND I want to be a good Mom to my kids.  I want to give them sensual memories of home.  Something that they can tap in to when the going gets tough.

Maybe something that they can pass on.

We all need a touchstone.

Blessings

Crafting Fire Cider with My Friends

It's a tradition for me to make Fire Cider with friends.  It is a great way to share recipes, stories and the best part - laughter.

Have you tried it?  I love to have some around to add to soups, stews and salad dressings.  It adds zip and is a powerful decongestant.  There are a lot of great benefits.  It depends on what you put in it.  It is particularly beneficial to have on hand during cold and flu season.

So let's get this party started...

Get your favorite people together and start prepping.

Fire Cider Ingredients:

-fresh grated organic ginger root

-fresh grated organic horseradish root

-fresh grated turmeric root

-chopped onion

-organic garlic, peeled and crushed

-organic jalapeno peppers sliced lengthwise (any kind of hot chili pepper will work)

-zest and juice of an organic lemon

-sprigs of fresh organic rosemary

-organic apple cider vinegar

Find a container that you want to use to pour or store.  Make sure it is clean.  Once you have all of your vegetables prepped start adding them to your jar.  I like to loosely fill a quart size mason jar.  Once you've selected the ingredients that you like fill the jar with organic apple cider vinegar.

If using a mason jar with a metal lid, place a piece of parchment or wax paper between the lid and jar.

Screw lid on tightly and shake.

Store in a cool, dark place for 30 days.

Strain using cheesecloth and squeeze the pulp to get the goodness out of the roots and enjoy.

Some people like to add a little bit of honey (get the good kind) and enjoy it as a tonic.

Fire Cider fixin's.

Best of all...have some good laughs while you're making your tonic.

Laughter is the BEST medicine.

Is "Green" Really the New Black?

Transparent since 1998.   Aromatic Traditions™ 2015

I remember vividly a conversation I had with the owner of a very large essential oil company back in the 90's.  He told me that my company would never make it because I used precious essential oils and plant extracts in my formulations.  15 years later I'm still doing it.  I didn't listen to him.

Now creating with the benefit of plant-derived materials vs. synthetics is mainstream. 

(Heck, synthetics have only been around for a short period of time on the space/time continuum).

I like to stick pretty close to the Earth.  How about you? 

First I pay attention to my soil which is amended with compost.

Soil is the heart of my line.

My son is experimenting with composting now for my floating garden.

Yes! We have a floating compost pile.

(He has also won a scholarship to the Conserve School in Wisconsin.  I can't help but think all of my direction - pleasant word for broken record demands- toward composting and recycling made an affect.  Proud Momma moment.  Thanks for listening.)

So back to is "Green" Really the New Black?  I can't say that I take offense to green-washing as it brings to light (in contrast) conservation and spotlights ideas that so many of us stood for many years ago.  I am talking the 60's and 70's.  Some of us risked a LOT not to sell out and to take a stand for Mother Nature.

What I do find difficult is that so many people have jumped on the bandwagon - yeah and now green, organic, local-ingredients, etc is becoming banal.

adjective

1.

devoid of freshness or originality; hackneyed; trite:

a banal and sophomoric treatment of courage on the frontier.

Yes, that's the word I heard at a recent conference.  How do we differentiate, stand out, if we use the same words to describe what we do.

I can't help but think - I've been waiting for this! and now it is passe?

For some of us who really do make an effort to plant, harvest, dry, infuse and amend.  Who follow the laws of nature and abide with respect - what?

Maybe I'm not understanding the question.

Perhaps this blog isn't clear.

I want to hear your thoughts?

I'm interested in a dialogue.

Thanks,

Sue

Working for The New Farm

"Out, standing in her field."    Aromatic Traditions™ 2015

The New Farm magazine was published by Rodale Press and the Rodale Institute from 1979 to 1994.  During my Fall semester of 1980 at what is now called Kutztown University, I became the first photography intern at Rodale Press.

I wanted to combine my love affair with the environment with my passion for the camera.  I worked this internship until I got it.  (I believe it still exists?, I'm not sure though.)

No sooner than I was given the internship I was assigned many menial (but meaningful?) tasks.  You see, photography interns did not exist before I came along.  Frankly, I don't think they knew what to do with me.

I was fascinated by the studios, test kitchens and a particular food stylist who made the most amazing presentations with hands gnarled by rheumatoid arthritis.  I started to make friends and stay late utilizing the facilities to take pictures that would later fill my portfolio.

It felt great to be part of Rodale Institute.  I loved that they were "back to nature", exploratory, sustainable and family run.  I was part of a family.  I am still part of that family today.  Farms turn me on.  I love the smells, the sounds, and most of all the people that I meet a long the way.

I remember one particular photo shoot trudging in my "wellies" through pig sh*t carrying about 80 pounds of photography equipment.  Anything for the perfect shot of a well run rural farm.

Later I was sent out on assignment.  Looking back through some of the old books and magazines published by Rodale I still see pictures and know that is my hand holding the growing frame lid up so you can see the tomato starts.

Although the memory of that time drifts into my mind in bits.  The passion for farming remains.  The passion for sustainable farming in small places.

Here is a pic of the first day of my floating garden on the Multnomah Channel of the Willamette River.

I grew several pounds of Calendula (Calendula Officinalis) flowers this year.  Quite a yield.

Here is one of my favorite products made from the blooms:

http://www.aromatictraditions.com/products/carrot-calendula-eye-creme

"Fake It 'Til You Make It"

Soul Sister Reunion          Morning Glory Cafe  1999

On a rainy day in Flagstaff, AZ, I looked out my window to see a bear naked little boy jumping up and down in mud puddles.  His blonde curly hair flying and his feet stomping.  It was a moment of sheer joy, a perfect photo op - I went next door to ask permission to take a picture of my neighbor's son and a restaurant was born.

We had now clue what we were doing.  We had a vision. And both, from indigenous backgrounds (both Native American in part but coasts apart), wanted to share our roots.  I loved gardening and wild-crafting.  Maria loved her incredible heritage and the ingredients dear to her from New Mexico.

We started literally from a dirt floor up and created an amazing place, not so much a restaurant but a place of incredible heart where people of all nations and beliefs could stop by for a bite.  And most certainly a chat.

Maria was bigger than life, I was shy and willing to work behind the scenes as an advocate.  We certainly needed one.  We were two young woman starting a business in a man's world.  Inspectors, landlords, permits, construction.  We handled it all.  We were harassed, adored, challenged and loved.  Best part of it all - we did it.

Every day we would tackle one problem or another and our battle cry was always "Fake it 'til we make it."

It gave us perspective and certainly an appreciation of the deep mystery of not knowing what the heck to do in any given moment.  We sure trusted that the answer would come -- eventually.

Not always in the package you would expect.  And always better.

Today the Morning Glory Cafe thrives - 30, yes, 30 years later.  The wonderful ladies who run the place, whom I've yet to meet in person, but support via social media, have still got the spirit.

The spirit that endures.  Making something with love for y'all to enjoy.

That's what I'm still doing at Aromatic Traditions™ and if you are ever in Flagstaff, AZ.  Please take a moment and stop by the Morning Glory Cafe and tell them that Sue sent you.

You can check 'em out here: http://morningglorycafeflagstaff.com/

Blessings.

In honor of Maria Delores Nelson Ruiz RIP my dear soul sister.

Gardening is an Instrument of Grace

Floating Garden    Aromatic Traditions 2015

Everything that slows us down and forces patience, everything that sets us back into the slow circles of nature, is a help.  Gardening is an instrument of grace.

-Mary Sarton

When all else fails - I go to the garden.

Picking my first red, ripe tomato.  Boy, I had to be patient waiting for just the right moment to pull this one off the vine.  P-a-t-i-e-n-c-e.

I still grow tomatoes. So does my father.  His father, my grandfather, did too.  He would walk every night to his tomato plant down the hill step by step until his last day.  I often wondered if he planted that far away as inspiration to get up and move.  To remain a farmer.

Gardening is in my blood.

Before I moved to Portland, I fantasized about building a floating garden like the Aztec gardens you read about when you were a kid.

I salvaged an old swim platform and began to plant.

The first to thrive - Calendula Officinalis, a major ingredient in my products. (Check out this blogpost for a Calendula Infused oil: http://aromaticpassport.blogspot.com/2015/07/deep-in-their-roots.html)

The blossoms were huge.

We both found a home to be nourished and thrive.

Grace.

Self-Care Ritual Box: Water Renewal

Self-Care Ritual Boxes              Aromatic Traditions 2015

So what is Self-Care?

Self-care is any intentional action you take to tend to your emotional, physical, mental and spiritual well-being.  Buzz word -- intentional.  We need to initiate something for ourselves.

Not so easy for most of us, don't you agree?

Like the "shoemaker's son" I am guilty of putting off my personal needs for the needs of others; family, neighbors, customers, etc. and find myself at the bottom of the barrel.

The bottom is dry - not juicy.

The bottom feels empty - not full.

The bottom seems dark - not light.

Creativity gets stagnant - lacks flow.

Have you noticed that doing one small thing a day can turn these feelings around?

Something as simple as lighting a candle and soaking in some fine bath salts.  You know that "Ahhhhh..." when you slip into the water and feel your muscles sigh in relief.

You let go, you surrender.

And with surrender, your heart opens and into it flows all the juiciness, full-filling and lightness the world has to offer.

Here is a postcard which is included in one of my four Ritual Boxes:

Feel free to substitute any of the products that you have around your home and create a Water Renewal Ritual for yourself.

Blessings to YOU!

We've launched our first box -- Renewal, Elemental Water Ritual -- check it out here:

http://www.aromatictraditions.com/collections/organic-holiday/products/birch-pearl-botanical-soap-sampler

Shhhh...each box contains a one-of-a-kind talismans designed by artist Linda Lee of Dragonhill Studio

And I Sometimes See a Falling Star...

Rose hip harvest.    Fall 2015

It is December in Wicklow:

Alders dripping, birches

Inheriting the last light,

The ash tree cold to look at.

A comet that was lost

Should be visible at sunset,

Those million tons of light

Like a glimmer of haws and rose-hips,

And I sometimes see a falling star.

If I could come on meteorite!

Instead I walk through damp leaves,

Husks, the spent flukes of autumn,...

-from "Exposure", Seamus Heaney

Commonly known as Dog rose, Dog Brier, Brier Rose, Rose hips always remind me of the coming of Fall.  As a young woman, wanting to "live off the land", I would collect bright red rose hips, grind them and make a Vitamin C packed tea.

Here is my simple recipe, I hope you enjoy!

Rose Hip Tea

-Place fresh or crushed dried rose hips in a mason jar.

-Pour boiling water over them and steep, covered for 10 minutes.

-Add honey, stevia to sweeten

What's In A Name...

White Sage by S. Varga   2015

"That which we call a rose by any other name would smell as sweet."

-William Shakespeare

It began in 1998 with my first farm to face company.

Lillly's Essential Products blossomed from a small plot of land and a renovated mudroom. The first product came to me while driving across the Berkshires.  I remember opening the glove box and grabbing a scrap piece of paper and writing:

Blue Pearl

Evening Primrose Oil

Lavender

Rose

I heard these words whispered as I rode along absorbing the scenery.
Blue Pearl has been a bestseller ever since.

Fast forward 13 years...after a career pioneering Oncology Massage my heart broken from another loss my husband asked - "if you could do anything right now, what would it be?".

Aromatic Traditions™ was born in that moment.

My passion for aromatics and need for a tradition of self-care rooted in Mother Earth birthed a brand dedicated to the beauty way. To walk in balance with all things. 

Today may I walk out in beauty.

With beauty may I walk.

With beauty before me, may I walk.

With beauty behind me, may I walk.

With beauty above me, may I walk.

With beauty below me, may I walk.

With beauty around me, may I walk.

It is finished in beauty.

-Navajo Beauty Way prayer

The Way to Get Started...

Easy-Bake Oven, circa 1960's

"The way to get started is to quit talking and start doing."

-Walt Disney

Tucked inside my bedroom closet. No adults please! Just grounded and my brand new chemistry set removed from my room - I create.

This is how Aromatic Traditions™ began...

Out of the box go the baking mixes.  Into the pans go my mixes. 

Crayons, candle wax, flower petals from my beloved Peonies.

Somewhere in my heart, I knew what I came here to do.

Didn't you?

I would love to hear about YOUR earliest passions...

and how you stay true to them.

Let's start a list.

1. Follow your heart. Listen to the voice that whispers to you (HINT: it never raises its voice).

Deep In Their Roots...

Calendula officinalis harvest.  Oregon 2015

Deep in their roots, all flowers keep the light.

-Theodore Roethke

Today I cleared my drying baskets.  Two months on the Multnomah Channel of the Willamette River and the harvest is abundant.

Calendula is a well known medicinal herb also known as the Poor Man's Saffron.  At Aromatic Traditions I infuse cold pressed Organic Sweet Almond Oil with dried blooms and add it to many of my products.  It imbues a gorgeous golden (think sunlight) color and our skin takes in its healing properties.

Here is a simple recipe that you can try at home...

Calendula Salve Recipe

1/4 cup dried Calendula Flowers

1/2 cup Organic Olive Oil

1/8 cup Beeswax pastilles or Candelilla Wax (vegan)

10 drops of healing essential oil of your choice (ie. Lavender, Chamomile, Orange)

I like to use the solar infusion method...place dried flowers in mason jar, cover with oil and let sit in sun for several days until oil is a golden color.  To do on stove, gently heat oil and add dried flowers. Turn heat off and let infuse until oil is cool.  Strain flowers from oil with cheesecloth.

To make salve, warm infused oil gently to a temperature that allows the wax of your choice to melt.  Blend, cool, add your essential oils and pour into container(s).

Enjoy.

If You Do Not Change Direction...

Hot Summer Harvest                    Portland OR 2015

If you do not change direction you may end up where you are heading.

                       -Lao Tzu

How do you embrace change?  I would love to hear from you in the comments below.  We can join as community in celebration of letting go and inviting in the new, delirious, exciting, and challenging moments that cross our paths daily as we define ourselves.

Blessings.